Marketing and Brand Consultancy
Defining your core marketing and branding strategy with a holisitic approach to business consultancy.Let's Chat
Brand is just a perception, and perception will match reality over time.
Products are made in a factory but brands are created in the mind.
We work with clients to understand where their brand is today, what potential customers look like and the messaging to connect with them. Brand is so much more than a logo, or a colour pallet. It’s the way in which you communicate, behave, interact and connect with your clients. Whilst this may all seem like a lot to consider, we work to understand the company culture today and how to deploy a relevant brand strategy for tomorrow.
What is branding?
To truly connect with your customers they need to understand your purpose. What makes you stand out from the crowd?
A brand should be built from the ground up with your target market in mind. Forget your customers when considering your brand, and they will have nothing to connect to.
The most understood element of branding, however the hardest to get consistent. Brand styling connects the heart with the mind.
Tone of Voice
Once we have our customers attention, how do we connect on a deeper level. Tone of voice delivers the message that from the interest styling creates.
Some musings on marketing
Attracting New Customers To Your Business
A review of the foundation of segmenation and attracting customers to your business.
Writing A Business Plan - The Ultimate Guide
Everything you need to know about writing a business plan, what elements it should include and why every small business should have one.
Your Marketing Experts
Mark is an expert in branding and marketing, bringing years of experience to the team. Mark has a background in education and working with startups and SME’s throughout the East of England.
Matt has extensive experience working within the FMCG environment with clients such as Waitrose, Tesco, Ocado etc. Matt is an experienced managing director, guiding over 180 staff through continued growth. Matt holds a consultancy focused MBA from the UEA.
James spent 8 years working at Fortune 200 US firm ITW, involving projects in China, USA, and throughout Europe. James has an extensive background in Foodservice, FMCG, Manufacturing and working with startup through to blue chip companies. James holds a consultancy focused MBA from the UEA.
Want to see what full potential means for you?
Get in touch for your free one hour introduction where we can help to support and scope your project to work out the most effective routes to meeting your full potential.Book A Free Chat