Since the recent COVID-19 outbreak, more and more independent schools are seeking independent business support. Whilst many may see this as all doom and gloom, there are in fact some positives from a business perspective coming from COVID-19 for independent schools. In this quick article we will discuss the changing marketplace for private schools and why consultancy is being used to enhance or offset these changes.
An increase in private school enquiries due to COVID-19
A recent article in the telegraph highlighted how interest in private schools had surged, due to the coronavirus outbreak. Many parents have found the state schooling offer too unstructured and have found home schooling difficult. Through continuing to deliver a structured syllabus, as well as embracing and utilising new technologies, private schools have to a large extent been able to further differentiate their offering. Creating a structured approach to distance learning. This delivery hasn’t gone un-noticed and has led to many parents considering the wider benefits of private schooling. The key to this opportunity is to ensure that this potential new cohort is accommodated for both in the sales funnel process and marketing messaging. What has worked for one customer segment, may not be the right message for parents who, until now, may not have considered private schooling. Many private schools are turning to trained consultants, specialising in market segmentation and process reengineering to help maximise these returns.