Business Coaching and Mentoring For Cambridge Based Businesses
Programme based, face to face startup, scaleup and SME business support for businesses in Cambridge, Cambridgeshire.
Get In TouchSupporting Cambridge and Cambridgeshire Based Business
We offer a wide range of support, coaching and mentoring for businesses based in Cambridge and Cambridgeshire. Understanding and overcoming your challenges to growth and continued business success.
- Using our unique understanding of the Cambridge and the wider Cambridgeshire eco-system, we can support with coaching and programmes that drive your business forward.

Ready to get started?
Contact us to have a quick conversation about what you are aiming to achieve and how we can support you to reach your full potential
Supporting businesses in Cambridge and Cambridgeshire achieve their full potential.
Business Basics
Many individuals appreciate taking the time to re-review our business basics programme, Delivering a holistic view of managing within and running a small business.
Strategy and Accountability
Working with individuals to define the strategy within their career, their team or their organisation. Offering accountability for turning that strategy into action.
Team Management and HR
Managing a team and managing a business is one of the more challening aspects of running a business. We support by offering a confidential sounding board on how to support and manage a team.
Finance and Budget Management
We find that one of the areas of confusion within business can be understanding the financial frameworks they operate within. We support in making individuals feel more confident in working with financial metrics.
What our clients say
If you're looking to develop yourself and or your business then James and Akcela are an excellent choice.
Cory Greenhough
Managing Director, FridgeFreezer Direct
Our Consultants Covering Cambridge

James spent 8 years working within US manufacturing multinational, ITW. As part of their accelerated EIC programme, James worked in China, USA, and throughout Europe. James has an extensive background in Foodservice, FMCG, Manufacturing and working with startup through to blue chip companies. James holds a consultancy focused MBA from the UEA.
James Adams
Managing Partner

Kate is an experienced CEO, working with a Norfolk and Suffolk based group of schools and Children’s homes. Kate has many years working and supporting start-up and early-stage businesses.
Kate Yarbo
Consultant

Matt has extensive experience working within the FMCG environment with clients such as Waitrose, Tesco, Ocado etc. Matt is an experienced managing director, guiding over 180 staff through continued growth. Matt holds a consultancy focused MBA from the UEA.
Matt Lawley
Consultant

James has an undergraduate degree in PPE, a MAAT from Camrbidge, has worked at Deloitte, been an early member of a start-up that has achieved seed, angel and VC funding before turning angel and founder himself.
James Rix
Industry Expert
Want to see what full potential means for you?
Get in touch for your free one hour introduction where we can help to support and scope your project to work out the most effective routes to meeting your full potential.
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