Our team have experience of founding, scaling and exiting companies.

Now we support other companies with our years of experience to deliver your businesses full potential.

James Adams

Managing Partner

James did 8 years with US manufacturing giant ITW, and completed his MBA at the University of East Anglia in 2018. He has managed projects across the planet and worked with companies like Tesco, Vauxhall, Serco and McDonalds. James has hands-on experience  in the startup industry of raising finance with companies such as Harvest London, and as a founder of Tech Educators 

Kate Yarbo


Kate is an experienced CEO, building and exiting her business, a group schools and children’s homes. Kate has many years working and supporting start-up and early-stage businesses. She is particularly passionate about developing individuals and culture that deliver success. Kate completed her MBA at the University of East Anglia in 2018. 

Tom Wood


Tom Wood was the co-founder of digital product studio Foolproof and was Managing Partner at the firm for 19 years. He started the company in Norwich in 2002 and grew it to have an international client base with a team of over 200 people in offices in Norwich, London, Singapore, and Cape Town. Since selling Foolproof he has been an angel investor and active in the Norwich start-up community. 

Martin Yapp


Martin worked within KPMG for over 10 years, has experience with building and exiting multi-million-pound businesses, including the DMW group. Martin has worked with companies such as Network Rail, Virgin Media, TFL, Motorola. Martin currently works with startup and scaleup companies across the UK. 

Peter Ballard


Co-founder of Foolproof, one of the UK’s leading Experience Design businesses, Peter worked with some of the World’s best known brands to create highly engaging end-to-end experiences. Peter is a Non-Executive Director, and advisor to a number of companies, continuing his desire to create healthy and thriving cultures for their teams and their customers.