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Foodservice Consultancy

Working with manufacturers, suppliers and operators within the foodservice sector to deliver your message and improve operations.

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Supporting foodservice suppliers and operators achieve their full potential.

Our directors and consultants have experience of supplying heavy equipment, produce and digital transformation projects into the foodservice market.

  • Our breadth of experience allows us to quickly define requirements and drive outcomes.
Foodservice Consultancy

Ready to get started?

Contact us to have a quick conversation about what you are aiming to achieve and how we can support you to reach your full potential

    Our Foodservice Consultancy Specialisms

    Brand and Marketing

    From branding, to marketing programmes, into tactical, campaign delivery. Our team has experience of managing marketing at agency level, alongside implementation from within foodservice businesses.

    Business Process Reengineering

    Understanding areas for marginal gains and implementing them through our structured approach can drive percentage points of profit to your bottom line. Where scale is so important, BPR offers true added value in the foodservice market.

    Sales Strategy

    Our experience and contacts can support in moving the needle on your go to market strategy. Opening doors to a number of high profile opportunities.

    Technology Implementation

    Including CRM and ERP solutions, through to bespoke platform builds, we work together to discover, define and deliver your requirements. Our team has experience of large scale digital transformation, aligning these to the nuances of the Foodservice industry.

    What our clients say

    If you're looking to develop yourself and or your business then James and Akcela are an excellent choice.

    Cory Greenhough

    Managing Director, FridgeFreezer Direct

    Our Journey Together



    The first stage of working together is to discover the areas of requirement.



    Using our expertise and information from the discover phase, we define the direction of travel.



    Together we deliver the overall project, taking time to review and feedback areas of improvement as we work.

    Our Foodservice Experts

    James Adams

    James spent 8 years working within US manufacturing multinational, ITW. As part of their accelerated EIC programme, James worked in China, USA, and throughout Europe. James has an extensive background in Foodservice, FMCG, Manufacturing and working with startup through to blue chip companies. James holds a consultancy focused MBA from the UEA.

    James Adams

    Managing Partner

    Matt Lawley

    Matt has extensive experience working within the FMCG environment with clients such as Waitrose, Tesco, Ocado etc.  Matt is an experienced managing director, guiding over 180 staff through continued growth. Matt holds a consultancy focused MBA from the UEA.

    Matt Lawley


    Martin Yapp

    Martin has worked in digital transformation consultancy for over 20 years, at KPMG and DMW. Martin has worked with companies such as McDonalds, Network Rail, Virgin Media, TFL, Motorola and Capita to deliver large scale, digital innovation projects.

    Martin Yapp

    Director and Consultant

    Want to see what full potential means for you?

    Get in touch for your free one hour introduction where we can help to support and scope your project to work out the most effective routes to meeting your full potential.

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