What are the 7P’s of Marketing and how to apply them to a startup
Marketing is always a topic that many founders worry about, we break down a process to offset some of that worry.
Insights
Insights from our experience within the consultancy world. These posts are focused on delivering a wider perspective view and details of a specific topic. These will usually be longer, more in depth and have a greater amount of detail with information you can use in your business.
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Why early product market fit is so critical to startups.
When it comes to startups, one of the most important things a founder can achieve is finding product market fit (PMF).
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Blockchain and Crypto Startups: The Rise of a New UK Industry
It’s no secret that blockchain and crypto startups are on the rise. In fact, this may be one of the most opportune times to get involved in this industry.
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What is business development and business development consultancy?
Business development has extremely broad implications to a business looking to change its outcomes. Read our approach.
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Persona and Data Driven Approaches to Market Segmentation
In this insight, we review the different types of market segmentation, including persona based and data driven.
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Training Providers in East Anglia
In this insight, we take a look at the training providers in East Anglia offering support for indivuals and businesses.
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Fundamentals of marketing for startups in the UK
In this insight we review the fundamentals of marketing for startups in the UK. These three tools can be used in any startup.
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Startup Bootcamp Program
We review the cornerstone outcomes of a startup bootcamp program based on our teams experiences.
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Three Reasons To Try Business Networking
Business coaching has started to return since COVID-19 restrictions have lessened. Here’s our guide to networking.
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The Issue of Perfectionism – A Startup Story
We discuss why start up companies should avoid perfection being the enemy of the good, with insights from founders and investors.
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How Do I Fund My Startup? A Question from a founder.
I had an email from a founder asking me this question yesterday, and it’s one that many startup business owners ask. Here’s a quick view.
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Zero to One: The Books Founders Should Read
In the first of our startup book reviews, we look at Peter Thiels Zero to One and what we feel startup and scaleups must know from this book.
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Using a MOSCOW model to create buy in and reduce scope creep
See why a MOSCOW model can stop scope creep and keep a project focused.
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Business Coaching UK – Ways To Get Support For Your Business
We look at a number of UK business coaching options, to give you a choice of potential solutions, for your needs.
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Training Plan For Staff and Kickstart Scheme
In this article, we review why you should use an employee training record and why it is great for the Kickstart Job Scheme
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Attracting New Customers To Your Business
A review of the foundation of segmenation and attracting customers to your business.
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Independent school marketing plan – what to include.
A review of the critical elements all independent schools should include in their marketing plan.
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Process Re-engineering – Our Ultimate Team
A review of process re-engineering and what makes an ultimate team to complete such a project.
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Startup and Small Business Accounting Software
A look at the current market leading accounting software packages for startup and small businesses.
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Challenger Banks for small businesses and startups
A look over the most prominent challenger banks in the small and startup business banking arena.
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Business Planning For The New Post COVID-19 Norm
One of the single biggest risks we see with businesses coming out of this is assuming that everything will be the same tomorrow, albeit slightly slower, as it was yesterday.
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Maintaining Business Post COVID-19
A look into some of the techniques to maintaining business for those that have received a boost due to COVID-19.
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Effective Communication – The Ultimate Guide
In my experience, one of the key differences between good management and excellent management, is effective communication. Read our free guide.
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Sales Forecasting Through Uncertainty
Sales forecasting is an art form, one that done effectively can support a business in allocating resources correctly. How, though, do we forecast through uncertainty?
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Writing A Business Plan – The Ultimate Guide
Everything you need to know about writing a business plan, what elements it should include and why every small business should have one.
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Delivering the annual plan as a living document.
Delivering the annual plan to your teams is the final step in our four part review on the annual planning process.
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What is a business consultant?
What is a business consultant? Here is the ultimate guide to to what a business consultant is, what they do and why and when you may need one.
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Creating Buy-In – Opening Up The Planning Process
The annual plan process can be the perfect time to engage and empower your team.
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Keeping Annual Plan Financials Simple To Digest
In this second part of reviewing the annual plan, we look at making the financials easy to digest for the whole team.
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Making An Effective Annual Plan
An effective annual plan becomes a key tool in any business, but in order for it to succeed it has to be accessible and focused. Here’s how to start.
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Hiring A Management Consultant – Checking The Credibility
In the third part of this insight series, we look at checking the credibility of a potential consultant.
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Hiring A Business Consultant – Tendering Your Project
In part two of this three part insight, we review tendering your consultancy project.
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Hiring A Business Consultant – Defining The Project Outline
In this three part review of hiring a consultant, we look at defining the scope and outline
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Why is Process Redesign So Important?
Process redesign used effectively can support in reducing costs and focussing on customer demands.
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