In this ultimate guide, we look at why it is important for you to network your business. This has of course changed in a world with COVID-19, but networking should be seen as important as ever. We start with our recomendations for business networking in Norwich and Norfolk, before moving on to getting the most from networking situations.
Business networking is all about creating mutually beneficial business relationships. Mutually beneficial doesn’t mean that they have to directly buy from your business, it can in turn lead to recommendations of your business or even business advice. Whilst it is good to network both in your industry, especially when considering the advice element. It is also good to network geographically, as these businesses will understand the micro-economic situations you work within. So let’s take a look at our ultimate guide to business networking in Norwich Norfolk.
A common question for businesses looking to begin networking is how do I find business networking events near me. Norwich and Norfolk has a really vibrant business networking scene, here is our picks of networking events and networking groups. Even with the outbreak of COVID-19, the Norfolk and Norwich business networking scene is still very strong.
The Norfolk chamber of commerce, of which we are a member, has a wide array of networking events. The chamber break their events down into event types including:
You have to pay for membership to be part of the chamber and many events are chargeable too, but with over 940 businesses, the chamber has a wide range of businesses from startups to large corporates.
Since the outbreak of COVID-19, the Norfolk Chamber has moved many networking events online, making networking both available and different. We have found it very enjoyable and highly recommend getting involved with the chamber. If you join just one networking group, the chamber is it. Benefits aren’t just in the networking though, the chamber of commerce offers a great number of support elements for its members.
Eventbrite is an aggregator of events being hosted and can be filtered by event type. Events can range from being completely free to chargeable. The Eventbrite events offer something different than a business networking group that may have similar members at each event. Not that we think that is such a bad thing. Events listed include Google Digital Garage, Positive Wellbeing at Work and Strengthen Your Social Media Efforts.
The Norfolk chapter of the Institute of Directors boasts one of the most vibrant memberships within the country. In fact, the annual dinner has the largest attendance of any IOD chapter outside of London. Where the Institute of Directors varies from other networking groups, is that membership is exclusively for Director level applicants, covering the individual, not the business.
Events for the institute of Directors Norfolk include “The East of England – Norfolk Mastermind Group” – hosted at Norwich City Football Club, the regular “Collaborate” meet-up and varied breakfast and dinner engagements.
The search engine king, who are constantly innovating our web experience of course have something to add to the business networking and event finding sphere. Simply clicking the above link will take you to an eventbrite style list of business events being hosted in Norfolk.
Events include BNI Networking, Relaxed Networking at the UEA Enterprise Centre and Great Yarmouth Networking Breakfast. Most events on the list are free.
Who doesn’t love a great list? Well here is our top reasons you should invest time and effort into business networking in Norwich, Norfolk.
Taking the time to speak about yourself and your business is a great benefit. Most people have heard of the elevator pitch. This is where you have a very short amount of time to succinctly tell someone about you and your business. The Akcela elevator pitch is really simple, but it has proven to be effective.
“We support businesses to unlock their full potential. Achieving higher efficiency, greater customer satisfaction, employee retention, revenue and profitability.”
Of course that is easy to write, but it takes time to hone in front of an audience, doing so in front of other businesses in a professional environment can really support by giving you confidence in yourself, and your business.
Want to know how the market is within your local community, what better than to ask other business owners. Whether you are in a B2B sphere, or B2C, how are non-competitive businesses performing currently? Is there something really working for them you can use?
Remembering that business networking is a mutually beneficial pursuit, it’s a great opportunity to discuss a business based issue that you are experiencing, perhaps someone has a different perspective than you. Perhaps they may also have the answer. Taking the time to understand other businesses situations can be readily applied to your own business.
Making the most of networking opportunities is something that is learnt with time, and this is something that come with practice. There are, of course, a few pieces of advice to enhance your opportunities to begin with.
Networking is an investment, the time you spend investing in building a business network creates an opportunity cost for other endeavours you could have been pursuing. It is important that you make the maximum of this time. It may be a struggle, but set yourself a goal of how many contacts to speak with. Of course, be aware of making the interactions natural, engaging and beneficial.
Of course business networking is about making business contacts and mutually beneficial contacts, but you are still interacting with people. Be yourself. It isn’t a constant sales pitch, it is a personal interaction. In this environment business will naturally come up, you don’t need to force it.
I wrote an article about leveraging your alumni network for the Norwich Business School, and I believe business networking is no different. The key takeaways for me are this:
Due to the great work done by most of the above mentioned operators, business networking in Norwich, Norfolk has continued. The chamber of commerce has many great networking events conducted on Zoom, many of them being offered for free. One suggestion, if you are new to networking digitally, is to review our guide on improving business communication. It is very worthwhile, especially when using new communication channels.
We hope you enjoyed this ultimate guide to business networking in Norwich and Norfolk. Akcela offer a wide range of management consulting solutions for businesses, one-to-one business coaching and startup business coaching.
There are many business networking events that are still being conducted remotely through mediums such as Zoom and Microsoft teams. Don’t simply stop networking because it cannot be done fact to face.